I engaged with the Campbell's Resort owners to strategically kick off a website redesign process that would set the tone for their iconic brand update in advance of their 125 year anniversary. We assessed their current website analytics to surface insights, targeting our key multi-generational persona groups, and setting a new information arhictecture that drive patrons to transact with the website.
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I am the vine; you are the branches. Whoever abides in me and I in him, he it is that bears much fruit, for appart from me you can do nothing.
JOHN 15:5
