Shaka Shack at Campbell's
LAKE CHELAN RESTAURANT BRANDING
My approach combined the Campbell's Resort food and beverage brand with authentic Hawaiian cultural elements and modern design sensibilities, resulting in a unique fusion that made the establishment stand out among Lake Chelan's seasonal offerings. I helped create a brand that made everyone feel like they'd found their own slice of paradise by the lake! From developing a vibrant visual identity that popped against the Campbell's Resort lake's backdrop to creating engaging marketing materials that spoke directly to sun-kissed beachgoers, I ensured every element of the brand told a compelling story that drew visitors in and kept them coming back for more.
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I am the vine; you are the branches. Whoever abides in me and I in him, he it is that bears much fruit, for appart from me you can do nothing.
JOHN 15:5